Less than four months after joining TikTok, TikTok Chief Executive Kevin Mayer announced his resignation due to pressure from President Donald Trump’s administration. He left Walt Disney to join TikTok with the dream to lead the global team to grow bigger, amid when President Trump accused the video app of threatening national security.
Kevin A. Mayer was born in 1962. He graduated with a bachelor of science in mechanical engineering at Massachusetts Institute of Technology, then earned an MBA from Harvard University and Master of Science from San Diego State University. Before working at Tiktok, he was the former chairman of the Direct to Consumer and International division for Walt Disney. In May 2020, he joined TikTok leading his global team to grow strongly; however, after four months, he left. In his letter, he expressed a series of sudden changes in Tiktok’s structure coercing him to resign from his work. He wrote in his email “ In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for”, he expressed, “Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company.”
Kevin Mayer’s departure emphasized the worse tension between the US and China. In August, President Trump signed the executive order to block TikTok if they do not sell the app to the US’s operation in 45 days. President Trump gave Bytedance-parent’s company Tiktok his last chance in 90 days to sell their app. US has hardly pushed ByteDance to sell Tiktok for the app’s US operations. US tech giants such as Microsoft or enterprise software maker Oracle also make a deal and discuss the price in the range 20$ billion to 50$ billion. However, TikTok is also against President Trump’s administration. ByteDance sues the US due to accusing it of depriving it of due process by forcing a sale using an executive order. In TikTok’s statement, the representation said “We appreciate that the political dynamics of the last few months have significantly changed what the scope of Kevin’s role would be going forward, and fully respect his decision.”. Nevertheless, when the White House did not reply yet, the Financial Times reported Mr. Meyer resigned. In Meyer’s note for his employees, before he left, he pointed out the bright future of TikTok even if they have a tough time under Trump’s administration. He declared that like other companies, Tiktok also has to face and deal with challenges but he believed that with the amazing global team, TikTok can make a creative and inclusive platform.